Talk: Online Marketing for Photographers

dicembre 22, 2009

In the workshop Living from Photography in the 21st Century the need to expand talks related to online marketing and social networks was felt. We thought we could continue the topic with an informal talk bringing together professional photographers on one side and marketing and social network experts on the other.

I prepared a very basic script so that all speakers would know where to go. Unlike a course there would be no examples, nor recipes for how to create a profile on social network “a” or “b”. The intention was to convey a series of basic marketing ideas.

Henri Cartier-Bresson Trademark

gennaio 1, 2009

On my way to the talk I was thinking “the Cartier‑Bresson drag again, is there no one else to talk about?” but since the speaker was Pepe Baeza I decided to go and it was worth it, the presentation was engaging and the topic made me review everything I think about photography. The fascination that everyone seems to have for Henri Cartier‑Bresson has made me tired. Is photography just an instant? William Klein said a photographer’s life is a few seconds, the sum of hundreds of moments at 1/125 s. How many photographs do you get to know from a photographer? I wondered how much you know about their life in 1 second, 2…?